Abstract
Developments in the area of consumer research for the 1980's are reported. By extending a classification scheme utilized in an earlier content analysis of the consumer research literature prior to 1981, recent trends in selected journals and proceedings are tracked and directions for future research are discussed.
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© 2015 Academy of Marketing Science
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Brammer, T.M., Strutton, H.D., True, S.L. (2015). Trends in Consumer Research Topics: A Decade In Perspective (1980–1990). In: King, R. (eds) Proceedings of the 1991 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-17049-7_5
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DOI: https://doi.org/10.1007/978-3-319-17049-7_5
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-17048-0
Online ISBN: 978-3-319-17049-7
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