Editors:
- Includes the full proceedings of the 1991 Academy of Marketing Science (AMS) Annual Conference
- Offers research and insights in the field of marketing
- Includes contributions related to marketing strategy, consumer behavior, and marketing education
Part of the book series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science (DMSPAMS)
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Table of contents (76 papers)
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Front Matter
About this book
This volume includes the full proceedings from the 1991 Academy of Marketing Science (AMS) Annual Conference held in Fort Lauderdale, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, international marketing, services marketing, marketing education, among others.
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Editors and Affiliations
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University of Richmond, Richmond, USA
Robert L. King
Bibliographic Information
Book Title: Proceedings of the 1991 Academy of Marketing Science (AMS) Annual Conference
Editors: Robert L. King
Series Title: Developments in Marketing Science: Proceedings of the Academy of Marketing Science
DOI: https://doi.org/10.1007/978-3-319-17049-7
Publisher: Springer Cham
eBook Packages: Business and Economics, Business and Management (R0)
Copyright Information: Academy of Marketing Science 2015
Hardcover ISBN: 978-3-319-17048-0Published: 08 May 2015
Softcover ISBN: 978-3-319-36920-4Published: 29 October 2016
eBook ISBN: 978-3-319-17049-7Published: 27 April 2015
Series ISSN: 2363-6165
Series E-ISSN: 2363-6173
Edition Number: 1
Number of Pages: XXIX, 377
Additional Information: Originally published by the Academy of Marketing Science, Coral Gables, FL, 1991
Topics: Marketing, Business Strategy/Leadership, Sales/Distribution
Industry Sectors: Aerospace, Automotive, Biotechnology, Chemical Manufacturing, Consumer Packaged Goods, Engineering, Finance, Business & Banking, IT & Software, Materials & Steel, Pharma, Telecommunications