Abstract
The objective of this study was to determine consumer attitudes to animal food quality products in Serbia. The study was carried out in two steps. First, qualitative research was carried out by interviewing experts, which provided information on the main strengths and weaknesses of Serbian food products. Second, standardized face-to-face interviews with consumers were conducted. The attitudes were summarized using descriptive statistics and analysis of variance. The quality products of animal origin in this study included the local, traditional and organic products. The results showed that consumers tend to prefer quality over price. It is important to underline that in Serbia there is limited research in this field and consumers tend to provide socially desirable responses. Consumers in Serbia allocate about 40% of total income to food. Serbian consumers tend to enjoy food shopping more than other consumers in the Region and they have the least pronounced ethnocentrism.
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Notes
- 1.
After a brief recovery in the period 1996-1998, there was a NATO bombing of Serbia lasting 78 days (from 23rd March to 9th June 1999), which resulted in an additional decline in living standard.
- 2.
Consumption per capita of animal products in the Republic of Serbia amounted to 57.67 kg total meat, 5.4 kg fish, 55.8 liter milk, 26.63 liter sour milk, yogurt and similar products, 16.37 kg white cheese and other dairy products, and 217 eggs. In EU countries, meat consumption was nearly twice as high (97.4 kg) as in Serbia.
- 3.
Out of 24 products that were on the potential list for the protection of geographical origin, 17 were products of animal origin.
- 4.
Out of the total meat consumption in Serbia, pork is relatively the most important (40% of total consumption), followed by poultry (31%), beef (21%), sheep (5%) and the remaining 3% were other types of meat.
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Acknowledgment
This paper is supported by the Ministry of Education and Science of the Republic of Serbia, research projects No. TR31086, No. III46001 and No. TR31034.
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Zaric, V., Bodganovic, V., Vasiljevic, Z., Petkovic, D., Mastilovic, J. (2013). Consumer attitudes to the animal food quality products in Serbia. In: Klopčič, M., Kuipers, A., Hocquette, JF. (eds) Consumer attitudes to food quality products. EAAP – European Federation of Animal Science, vol 133. Wageningen Academic Publishers, Wageningen. https://doi.org/10.3920/978-90-8686-762-2_16
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