Abstract
In 2009, North America demanded a volume of 6.2 billion liters of orange flavored beverages, 11.5% less than in 2003. In this market, consumption mostly occurs in the form of juice and, to a lesser degree, as still drinks. Nectar is an insignificant market. Of this total, the United States consumed 5.7 billion liters, which is equivalent to 92% of the total consumption for North America.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Author information
Authors and Affiliations
Rights and permissions
Copyright information
© 2011 Wageningen Academic Publishers
About this chapter
Cite this chapter
Neves, M.F., Trombin, V.G., Lopes, F.F., Kalaki, R., Milan, P. (2011). Orange flavor in North America. In: The orange juice business. Wageningen Academic Publishers, Wageningen. https://doi.org/10.3920/978-90-8686-739-4_35
Download citation
DOI: https://doi.org/10.3920/978-90-8686-739-4_35
Publisher Name: Wageningen Academic Publishers, Wageningen
Online ISBN: 978-90-8686-739-4
eBook Packages: Biomedical and Life SciencesBiomedical and Life Sciences (R0)
