The orange juice business

A Brazilian perspective

  • Marcos Fava Neves
  • Vinícius Gustavo Trombin
  • Frederico Fonseca Lopes
  • Rafael Kalaki
  • Patrícia Milan
Book

Table of contents

  1. Front Matter
    Pages 1-15
  2. Mapping of the citrus economy

    1. Front Matter
      Pages 16-17
    2. Marcos Fava Neves, Vinícius Gustavo Trombin, Frederico Fonseca Lopes, Rafael Kalaki, Patrícia Milan
      Pages 18-20
    3. Marcos Fava Neves, Vinícius Gustavo Trombin, Frederico Fonseca Lopes, Rafael Kalaki, Patrícia Milan
      Pages 21-22
    4. Marcos Fava Neves, Vinícius Gustavo Trombin, Frederico Fonseca Lopes, Rafael Kalaki, Patrícia Milan
      Pages 23-24
    5. Marcos Fava Neves, Vinícius Gustavo Trombin, Frederico Fonseca Lopes, Rafael Kalaki, Patrícia Milan
      Pages 25-26
    6. Marcos Fava Neves, Vinícius Gustavo Trombin, Frederico Fonseca Lopes, Rafael Kalaki, Patrícia Milan
      Pages 27-29
    7. Marcos Fava Neves, Vinícius Gustavo Trombin, Frederico Fonseca Lopes, Rafael Kalaki, Patrícia Milan
      Pages 30-31
    8. Marcos Fava Neves, Vinícius Gustavo Trombin, Frederico Fonseca Lopes, Rafael Kalaki, Patrícia Milan
      Pages 32-32
    9. Marcos Fava Neves, Vinícius Gustavo Trombin, Frederico Fonseca Lopes, Rafael Kalaki, Patrícia Milan
      Pages 33-35
  3. Citrus fruit production mapping

    1. Front Matter
      Pages 34-35
    2. Marcos Fava Neves, Vinícius Gustavo Trombin, Frederico Fonseca Lopes, Rafael Kalaki, Patrícia Milan
      Pages 36-45
    3. Marcos Fava Neves, Vinícius Gustavo Trombin, Frederico Fonseca Lopes, Rafael Kalaki, Patrícia Milan
      Pages 46-46
    4. Marcos Fava Neves, Vinícius Gustavo Trombin, Frederico Fonseca Lopes, Rafael Kalaki, Patrícia Milan
      Pages 47-48
    5. Marcos Fava Neves, Vinícius Gustavo Trombin, Frederico Fonseca Lopes, Rafael Kalaki, Patrícia Milan
      Pages 52-52
    6. Marcos Fava Neves, Vinícius Gustavo Trombin, Frederico Fonseca Lopes, Rafael Kalaki, Patrícia Milan
      Pages 53-57
    7. Marcos Fava Neves, Vinícius Gustavo Trombin, Frederico Fonseca Lopes, Rafael Kalaki, Patrícia Milan
      Pages 58-61
    8. Marcos Fava Neves, Vinícius Gustavo Trombin, Frederico Fonseca Lopes, Rafael Kalaki, Patrícia Milan
      Pages 62-65
    9. Marcos Fava Neves, Vinícius Gustavo Trombin, Frederico Fonseca Lopes, Rafael Kalaki, Patrícia Milan
      Pages 66-66
    10. Marcos Fava Neves, Vinícius Gustavo Trombin, Frederico Fonseca Lopes, Rafael Kalaki, Patrícia Milan
      Pages 67-67

About this book

Introduction

The orange juice chain is unique, probably a sui generis commodity. Although several countries produce oranges and juices, two regions in the world are the responsible for around 80% of the production. These are the states of Sao Paulo in Brazil and Florida in the USA. Although the emerging countries are growing in production, the juice consumer is also concentrated in the USA and Europe where more than 90% of consumption takes place.
The characteristics of this chain are so unique, that it makes a nice laboratory for academics and business people to exercise strategies, since risk is spread. Orange is a very sensitive plant, and fluctuations in production are notorious. The logistics of this chain are fascinating. The product travels great distances to reach the consumer in a generally safe and efficient way. The industry assets such as vessels and tanks are specific.
By reading this book, business people, academics and chain practitioners have an opportunity to understand this chain. and can analyse all of its numbers and economics and exercise strategy building. This is needed since the orange juice market is a stable market in the world, growing only 1% per year, and the production costs of this chain are rising fast, due to structural changes faced by world food and agribusiness companies i.e. labour costs, energy costs, land costs, environmental costs and others. The book will be of interest to all those concerned with agri food chains.

Keywords

Brazil Orange juice

Authors and affiliations

  • Marcos Fava Neves
    • 1
  • Vinícius Gustavo Trombin
    • 1
  • Frederico Fonseca Lopes
    • 1
  • Rafael Kalaki
    • 1
  • Patrícia Milan
    • 1
  1. 1.University of São Paulo RibeirãoBauruBrazil

Bibliographic information

  • DOI https://doi.org/10.3920/978-90-8686-739-4
  • Copyright Information Wageningen Academic Publishers 2012
  • Publisher Name Wageningen Academic Publishers, Wageningen
  • eBook Packages Biomedical and Life Sciences
  • Online ISBN 978-90-8686-739-4
  • About this book
Industry Sectors
Biotechnology
Consumer Packaged Goods
Pharma