Objectives and Motivation for Collective Strategies

Abstract

Organizations are founded to achieve certain purposes and goals, and as goals impact on the structure and the behaviour of organizations (Mayntz, 1963; Perrow, 1970) they are accorded particular importance in analyses. When we speak of organizations with performance goals in this context, it transpires that they tend to hierarchical authority structures in their organizational orientation. Organizational regulation then serves to coordinate the members of the company so that the goal can be achieved efficiently. In addition to the significance of goals as factors determining the structure of the organization, they have, according to Porter et al. (1975) the following important functions:

• justification of actions toward third parties;

• information held by members and non-members about the purposes of the organization;

• code of practice;

• motivation; and

• a central measure for assessing performance.