Theory and Management of Collective Strategies in International Business

The Impact of Globalization on Japanese-German Business Collaboration in Asia

  • Authors
  • René Haak

About this book


In the wake of globalization, international management has gained importance as a decisive element behind the success of a business enterprise, however little is known about the collective strategies between two foreign firms in an overseas market. This book discusses the theory of collective international strategies and the adaptation of Japanese and German companies to the changing conditions of global competition due to third market business cooperation. The author analyses the management style of Japanese-German business cooperation in Asia on a strategic and operative level and offers advice for the success of collective strategies and shows what we can learn from Japanese-German companies in Asian markets.


business cooperation globalization International Business international management International Strategies internationalization management Motivation Motive strategy

Bibliographic information

Industry Sectors
Finance, Business & Banking