From the Field: Six Steps toward Stakeholder Relationships Listening

Abstract

Emilio Galli Zugaro draws from his day-to-day-field experience at Allianz and reveals a systematic and operational approach to stakeholder listening that allows the organization to fine tune its behavior and gain competitive advantage.

From integrating communication into corporate strategy by aligning specific objectives; to involving each corporate functions in creating the stakeholder relationships infrastructure; to acknowledging the specific communication function as steward of the findings resulting from monitoring and constantly adjusting the corporation’s listening culture. While, in parallel, the whole organization is governed by the principle of listening, where management and staff are constantly trained in communicative leadership and in active listening skills.

An approach that, situationally adapted to one’s own culture, is applicable by any serious organization.