Nothing lasts for ever, and whatever initiatives organizations adopt these will only have a certain life-span during which to capitalize on market position and prepare the platform for the next leap forward. In this digital age, the product cycle has condensed from the traditional three- to five-year programmes to those that appear and decline within perhaps only a year. This pressure is in itself perhaps more than many organizations have developed the ability to handle, but this is only the tip of the iceberg and there are many more factors that squeeze strategic thinking and constrain more traditional organizations’ capability to respond to the demands of today’s customer expectations.
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