Advertisement

Corporate silos

  • David E. Hawkins

Abstract

How often does one hear the marketing pitch, ‘one organization focused on an integrated response to customer needs’? With globalization, this concept has been extended to encompass the idea of ‘global but local’. It may be very convincing marketing where major corporations promote a wide product range tailored to the end-to-end support of customer operations. This has been further developing into alternative services propositions that aim to integrate themselves into the customers’ business. This has been a more recent phenomenon particularly where the customers themselves have been looking to contract back into their core activities.

Keywords

Core Activity Product Range Recent Phenomenon Integrate Response Alternative Service 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

Copyright information

© David E. Hawkins 2005

Authors and Affiliations

  • David E. Hawkins

There are no affiliations available

Personalised recommendations