Goals and objectives

Abstract

Harnessing the energy and power of an organization requires goals and objectives that are well understood and supported. We are all driven by personal or collective goals, which in turn enables us to define objectives against which to measure progress and performance. Every organization needs challenges that stretch its capabilities, while helping it grow and expand. Generally, organizations that do not grow will eventually contract and fade away. These stretched goals, however, have to be set at levels that will pull the organization forward but not offer a mountain to scale that is so high that people are defeated before they begin. Balancing these forces is a major challenge for the effective management of organizations, since they need to respond to the drivers of markets and expectations of shareholders, while retaining the recognition of what is realistic.