Patterns of Multinational Corporation Diversification
Of particular interest to managers and scholars are the conditions under which MNCs diversify their products, locations, and alliance networks. Following the rigorous structural equation model analysis discussed in Chapters 2–4, this chapter extends these analyses by exploring some of the patterns of corporate diversity found in the data using ANOVAs to determine group differences. In general, the analyses described below provide some context within which the statistically significant relationships identified in previous chapters exist. To provide more clarity, the concepts under study (i.e., international asset dispersion, country environment diversity, alliance network diversity, and product diversity) will be examined independently, in turn.
KeywordsEntropy Marketing Assure
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