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Palgrave Macmillan

Networks and Location

Organizing the Diversified Multinational Corporation for Value Creation

  • Book
  • © 2005

Overview

Authors:
  1. Anthony Goerzen
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Table of contents (6 chapters)

  1. Front Matter

    Pages i-xvi
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  2. An Expanded View of Multinational Corporation Diversification

    • Anthony Goerzen
    Pages 1-8

  3. Geographic Scope: The Impact of Location on MNC Performance

    • Anthony Goerzen
    Pages 9-31

  4. Alliance Networks: A New Dimension of Diversification

    • Anthony Goerzen
    Pages 32-57

  5. Product Diversity: The Traditional View of Business Diversification

    • Anthony Goerzen
    Pages 58-68

  6. Patterns of Multinational Corporation Diversification

    • Anthony Goerzen
    Pages 69-77

  7. Drawing the Pieces Together

    • Anthony Goerzen
    Pages 78-88

  8. Back Matter

    Pages 89-152
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Keywords

About this book

Based on data from Japan, the book examines the combined effect of product, geographic, and network diversity on multinational enterprise performance. A new measure for geographic scope is developed, one that considers the related elements of international asset dispersion and country environment diversity. The book also introduces a new concept of network diversity, and examines how it is strategically linked to performance. Perhaps most importantly, the book is able to empirically and theoretically demonstrate that a larger, more diverse network of alliances is not necessarily a good idea. These are important findings, with far reaching implications for practice and theory.

About the author

ANTHONY GOERZEN currently teaches strategy and international business at the University of Victoria. Prior to entering academia, Dr. Goerzen spent almost 15 years in industry in various management positions. His research focuses on the strategic management of international firms with a focus on alliance networks and country environments (e.g., country risks). He has published in several journals including Strategic Management Journal, The Academy of Management Executive, Management International Review, and The Journal of Small Business and Entrepreneurship.

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