The previous parts of this book have mainly concerned ‘Why people shop where they do?’ in terms of choices of (bricks) shopping centres. For the future, shopping centres are facing increasing competition from e-retailers. This part of the book addresses e-shopping. Firstly, this chapter explores shopper’s motivations for e-shopping rather than bricks (physical store) shopping.
KeywordsSubjective Norm Technology Acceptance Model Shopping Centre Perceive Behavioural Control Compound Variable
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