Objects of Desire

1. Front Matter

   Pages i-xvii

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2. Introduction and Background

   1. Front Matter

      Pages 1-1

      PDF

   2. Introduction

      • Charles Dennis

      Pages 3-8

   3. Background

      • Charles Dennis

      Pages 9-21

3. Why People Shop Where They Do: Shoppers’ Responses to Attributes of Shopping Centres

   1. Front Matter

      Pages 23-23

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   2. Research Questions, Methodology and Questionnaire Design for Part II

      • Charles Dennis

      Pages 25-37

   3. Why Do People Shop Where They Do? The Attributes of Shopping Centres that Determine Where Consumers Choose to Shop

      • Charles Dennis

      Pages 38-50

   4. The Shopping Centre as a Brand

      • Charles Dennis

      Pages 51-69

   5. The Shopping Centre as an Object of Desire: Attraction and Distance In Shopping Centre Choice

      • Charles Dennis

      Pages 70-87

   6. Central Place Practice: Shopping Centre Attractiveness Measures, the ‘Break Point’, Catchment Boundaries and the UK Retail Hierarchy

      • Charles Dennis

      Pages 88-116

   7. Marketing Segmentation for Shopping Centres

      • Charles Dennis

      Pages 117-141

4. Consumer Decision Processes in Shopping Choices

   1. Front Matter

      Pages 143-143

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   2. Shoppers’ Motivations in Choices of Shopping Centres

      • Charles Dennis

      Pages 145-168

   3. An Environmental Psychology Approach to Consumers’ Choices of Shopping Centres

      • Charles Dennis

      Pages 169-184

   4. An Evolutionary Psychology Approach to Understanding the ‘Why’ of Shopping Behaviour: the Savannah Hypothesis of Shopping

      • Charles Dennis

      Pages 185-193

5. Futurescapes

   1. Front Matter

      Pages 195-195

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   2. Shoppers’ Motivations for E-shopping

      • Charles Dennis

      Pages 197-221

   3. E-shopping Compared with Shopping Centres

      • Charles Dennis

      Pages 222-240

   4. Conclusions and Implications

      • Charles Dennis

      Pages 241-248

6. Back Matter

   Pages 249-271

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What determines where people shop? Why would shoppers visit one shopping centre rather than another? Developers, backers, planners and Government will wish to estimate the viability of proposed new centres. Developers wish to plan, build and/or improve shopping centres to maximize profitable retail sales and shopper satisfaction. This book explores a range of perspectives from the traditional to the latest thinking. These approaches are drawn together with a summary of the hypotheses for which the author has found support.

• behavior
• environment
• environmental psychology
• evolutionary psychology
• government
• marketing
• methodology
• motivation
• psychology
• Questionnaire
• research

• Brunel University, London, UK

  Charles Dennis

CHARLES DENNIS is a Chartered Marketer and Senior Lecturer at Brunel University, UK, where he heads the BSc Business and Management (Marketing) degree. Experience as a Chartered Chemical Engineer was followed by seven years with 'Marketing Methods', Institute of Marketing approved consultant. Charles has published internationally on consumer shopping behaviour, including two books Marketing the E-business and E-retailing.

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