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Business Continuity

  • Tom Curtin
  • Daniel Hayman
  • Naomi Husein

Abstract

When a crisis hits, you need to be able to carry on with your business. A crisis can have serious consequences on your revenue streams. Shell sales in Germany fell 30 per cent in a month during Brent Spar; Perrier sales halved. A crisis can be most damaging to the revenue stream — the most fragile part of any business. Tackling the crisis, managing third party advocates and trying to ensure that there is one consistent message is an important part of brand reputation. But what is a brand if there is no way to sell the product or service?

Keywords

Crisis Management Contact Number Revenue Stream Physical Asset Cash Reserve 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Tom Curtin 2005

Authors and Affiliations

  • Tom Curtin
  • Daniel Hayman
  • Naomi Husein

There are no affiliations available

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