The Crisis Management Team

  • Tom Curtin
  • Daniel Hayman
  • Naomi Husein

Abstract

Putting together a crisis management team (CMT) is one of the most important aspects of forming effective crisis management procedures. Without an effective team, which works well and understands its role, procedures and planning mean nothing. Choosing the team is a key part of the strategy, mixing depth, knowledge and leadership.

Keywords

Marketing Explosive Tylenol 

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Copyright information

© Tom Curtin 2005

Authors and Affiliations

  • Tom Curtin
  • Daniel Hayman
  • Naomi Husein

There are no affiliations available

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