Knowledge and Measurement

Reciprocity and Commensuration
  • Chong Ju Choi
  • Carla C. J. M. Millar
  • Caroline Y. L. Wong

Abstract

An organization’s ability to create and exchange knowledge within a network of social and technological relationships has become crucial in today’s international business world. The ability to measure and value such knowledge assets has become important because of the role they have as fundamental drivers of global success. This is especially true in the service industries, which are increasingly knowledge-based (Coe, 2003b; Herbert et al, 2003).

Keywords

Europe Income Marketing Posit Hunt 

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Copyright information

© C.J. Choi, C.C.J.M. Millar and C.Y.L. Wong 2005

Authors and Affiliations

  • Chong Ju Choi
  • Carla C. J. M. Millar
  • Caroline Y. L. Wong

There are no affiliations available

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