Structuring Forces of a Firm

  • Johannes Rüegg-Stürm

Abstract

If firms are to remain viable in an economic sense, i.e. creating superior benefits for the stakeholders in an efficient and lasting manner, then they must fulfil three criteria.20

Keywords

Europe Marketing Coherence Tate Tray 

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Copyright information

© Johannes Rüegg-Stürm 2005

Authors and Affiliations

  • Johannes Rüegg-Stürm
    • 1
  1. 1.University of St. GallenSwitzerland

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