The Art of Corporate Renewal

Abstract

Gurus Peter Senge and Peter F. Drucker agree:19 The continuing challenge is the art of human — and humane — management. Organisations and people need to ‘enjoy what they do’. Such humanistic thinking has a liberating effect. It opens up the path for expression in the workplace of something that is essentially human: initiative and creativity. Both inside and outside the organisation, no one will nowadays contradict the need to refocus on the emotional individual. But even in the liberated economy, Packard’s law (from Hewlett Packard) still holds: ‘Growth in revenue cannot exceed growth in people who can execute and sustain that growth.’ This was 1937.