Building Idea Factories

  • Martine Plompen


Corporations need to create their culture and reward systems to keep the best minds engaged. The advantage of bringing breakthrough products to market first is shorter-lived than ever. It is crucial for businesses to attract and retain the best thinkers, and therefore, increasingly, corporations depend on the specialized skills of the whole organization, pushing authority down through increasingly horizontal management structures.


Radar Ditioned 


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© Martine Plompen 2005

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  • Martine Plompen

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