Abstract
All this is not only a challenge for retailers, consumers and those who develop these electronic components, but marketers and package designers will have to adjust to working and living with these new devices. It’s a good bet that, in a few years hence, electronic components are certain to become an integral ingredient of virtually every package.
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© 2005 Herbert Meyers and Richard Gerstman
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Meyers, H., Gerstman, R. (2005). New challenges for marketers and package designers. In: The Visionary Package. Palgrave Macmillan, London. https://doi.org/10.1057/9780230286917_25
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DOI: https://doi.org/10.1057/9780230286917_25
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-51024-5
Online ISBN: 978-0-230-28691-7
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