Advertisement

New challenges for marketers and package designers

  • Herbert Meyers
  • Richard Gerstman

Abstract

All this is not only a challenge for retailers, consumers and those who develop these electronic components, but marketers and package designers will have to adjust to working and living with these new devices. It’s a good bet that, in a few years hence, electronic components are certain to become an integral ingredient of virtually every package.

Keywords

Package Designer Monitor Screen Product Promotion Shopping Habit Brand Identification 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

Copyright information

© Herbert Meyers and Richard Gerstman 2005

Authors and Affiliations

  • Herbert Meyers
    • 1
  • Richard Gerstman
    • 1
  1. 1.InterbrandUSA

Personalised recommendations