The Visionary Package

Using Packaging to Build Effective Brands

  • Herbert Meyers
  • Richard Gerstman

Table of contents

  1. Front Matter
    Pages i-xiv
  2. Introduction

    1. Herbert Meyers, Richard Gerstman
      Pages 1-4
  3. Packaging from Horsebacks to Hypermarkets

    1. Front Matter
      Pages 5-5
    2. Herbert Meyers, Richard Gerstman
      Pages 6-7
    3. Herbert Meyers, Richard Gerstman
      Pages 8-24
    4. Herbert Meyers, Richard Gerstman
      Pages 25-37
  4. The Consumer Mindset

    1. Front Matter
      Pages 39-39
    2. Herbert Meyers, Richard Gerstman
      Pages 40-52
    3. Herbert Meyers, Richard Gerstman
      Pages 53-60
    4. Herbert Meyers, Richard Gerstman
      Pages 61-67
    5. Herbert Meyers, Richard Gerstman
      Pages 68-75
    6. Herbert Meyers, Richard Gerstman
      Pages 76-94
  5. Connecting the Package with the Consumer

    1. Front Matter
      Pages 95-95
    2. Herbert Meyers, Richard Gerstman
      Pages 96-108
    3. Herbert Meyers, Richard Gerstman
      Pages 109-128
    4. Herbert Meyers, Richard Gerstman
      Pages 129-135
    5. Herbert Meyers, Richard Gerstman
      Pages 136-147
    6. Herbert Meyers, Richard Gerstman
      Pages 148-153
  6. Trends in Visionary Packaging

    1. Front Matter
      Pages 155-155
    2. Herbert Meyers, Richard Gerstman
      Pages 156-161

About this book

Introduction

The retail market is in a revolution which is creating new opportunities in a world of direct connections, where information is exchanged instantly and geography is no longer a barrier. This book contains valuable information and guidelines for marketers, retailers, manufacturers, designers and communication professionals in relation to new opportunities for brands and products through packaging, brand identity and creativity.

Keywords

brand communication design Promotion

Authors and affiliations

  • Herbert Meyers
    • 1
  • Richard Gerstman
    • 1
  1. 1.InterbrandUSA

Bibliographic information

  • DOI https://doi.org/10.1057/9780230286917
  • Copyright Information Palgrave Macmillan, a division of Macmillan Publishers Limited 2005
  • Publisher Name Palgrave Macmillan, London
  • eBook Packages Palgrave Business & Management Collection
  • Print ISBN 978-1-349-51024-5
  • Online ISBN 978-0-230-28691-7
  • About this book
Industry Sectors
Pharma
Automotive
Chemical Manufacturing
Biotechnology
Telecommunications
Consumer Packaged Goods