Overview
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Table of contents (26 chapters)
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Front Matter
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Introduction
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Packaging from Horsebacks to Hypermarkets
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Front Matter
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The Consumer Mindset
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Front Matter
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Connecting the Package with the Consumer
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Front Matter
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Trends in Visionary Packaging
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Front Matter
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Keywords
About this book
Reviews
'The Visionary Package will inspire marketers and designers to 'let their imagination soar' to achieve new, unique and visionary concepts in both product development and the packaging of these products.' - Tim Canning, Vice President, Retail Marketing, McKesson Corporation
'The Visionary Package does an excellent job of making readers take a second look at the shopping environment they so often take for granted. The Visionary Package is a must read for marketers as well as members, and future members, of the design community.' - Elliot Young, Chairman, Perception Research Services International
'Even though I have been working in the area of branding and packaging since 1987, I learned something new in every chapter of The Visionary Package. Business professionals and students will gain insights into how visionary packaging decisions enable brands to meet critical consumer requirements, be noticed in the competitive retail environment, and build memorable brand equity to become the long-lived brands people value and trust.' - Hope Bober Corrigan, The Sellinger School of Business and Management, Loyola College in Maryland, USA
Authors and Affiliations
About the authors
RICHARD GERSTMAN is Chairman of Interbrand US, the world's leading brand consultancy and founding partner of Gerstman+Meyers, with Herbert Meyers. He has worked with international corporate clients including some of the world's leading companies and won numerous design awards and holds several design and utility patents. He is a member of the Brand Design Association, and a frequent lecturer on marketing and packaging issues.
Bibliographic Information
Book Title: The Visionary Package
Authors: Herbert Meyers, Richard Gerstman
DOI: https://doi.org/10.1057/9780230286917
Publisher: Palgrave Macmillan London
eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)
Copyright Information: Palgrave Macmillan, a division of Macmillan Publishers Limited 2005
Hardcover ISBN: 978-1-4039-0677-9Published: 29 October 2004
eBook ISBN: 978-0-230-28691-7Published: 29 October 2004
Edition Number: 1
Number of Pages: XIV, 242
Topics: Marketing
Industry Sectors: Aerospace, Automotive, Biotechnology, Chemical Manufacturing, Consumer Packaged Goods, Engineering, Finance, Business & Banking, IT & Software, Materials & Steel, Pharma, Telecommunications