Abstract
There are many consumer segments having needs that organizations do not meet. This may occur perhaps because managers have little understanding about how to develop marketing programs to address these needs, and policy makers have little information as to how to regulate those industries. QOL researchers have made some strides to address the needs of segments, usually not addressed by traditional marketers. Examples include QOL research on the elderly, minority consumers, the homeless, and the poor, among others. In this section, we will discuss QOL research addressing specific population segments.
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© 2001 Springer Science+Business Media Dordrecht
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Sirgy, M.J. (2001). QOL Research in Relation to Specific Population Segments. In: Handbook of Quality-of-Life Research. Social Indicators Research Series, vol 8. Springer, Dordrecht. https://doi.org/10.1007/978-94-015-9837-8_5
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DOI: https://doi.org/10.1007/978-94-015-9837-8_5
Publisher Name: Springer, Dordrecht
Print ISBN: 978-90-481-5891-1
Online ISBN: 978-94-015-9837-8
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