Handbook of Quality-of-Life Research

An Ethical Marketing Perspective

  • M. Joseph Sirgy

Part of the Social Indicators Research Series book series (SINS, volume 8)

Table of contents

About this book

Introduction

This handbook provides students of quality-of-life (QOL) research with an understanding of how QOL research can be conducted from an ethical marketing perspective - a perspective based on positive social change. The handbook covers theoretical, philosophical, and measurement issues in QOL research. The handbook also approaches selected QOL studies in relation to various populations in various life domains. The marketing approach is highly pragmatic because it allows social and behavioral scientists from any discipline to apply marketing concepts to plan social change and assess the impact of intervention strategies on the QOL of targeted populations.

Keywords

marketing philosophy social change

Authors and affiliations

  • M. Joseph Sirgy
    • 1
  1. 1.Virginia Polytechnic Institute and State UniversityUSA

Bibliographic information

  • DOI https://doi.org/10.1007/978-94-015-9837-8
  • Copyright Information Springer Science+Business Media B.V. 2001
  • Publisher Name Springer, Dordrecht
  • eBook Packages Springer Book Archive
  • Print ISBN 978-90-481-5891-1
  • Online ISBN 978-94-015-9837-8
  • Series Print ISSN 1387-6570
  • About this book
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