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Product Development

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Snack Food Technology

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Abstract

Perhaps it is a good idea to first answer the question, “Does a company need new products?” If business in the present line of products is good, would it not be better to spend available funds on improving production and expanding distribution rather than run the risks and make the effort required to develop and introduce new products? If distribution of existing items is not nationwide (or, in some cases, worldwide), would it not be better to use capital to expand markets geographically rather than try to capture new kinds of business?

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  1. Pocoloco, Inc., P.O. Box 384, Villa Park, Illinois, USA

    Samuel A. Matz (President)

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© 1984 The AVI Publishing Company, Inc.

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Matz, S.A. (1984). Product Development. In: Snack Food Technology. Springer, Dordrecht. https://doi.org/10.1007/978-94-010-9778-9_24

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  • DOI: https://doi.org/10.1007/978-94-010-9778-9_24

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