Beef Quality, Marketing and the Consumer

  • B. L. Dumont
Part of the Current Topics in Veterinary Medicine and Animal Science book series (CTVM, volume 10)

Abstract

This paper deals with the marketing consequences which arise from the heterogeneous nature of beef. ‘Nature’ and ‘value’ quality are distinguished as contributory attributes to overall acceptability. The major quality traits, colour and tenderness and their interaction with consumer attitudes are discussed. The future of beef marketing is discussed with reference to the improvement of beef quality.

Keywords

Corn Marketing Spectrophotometry Odour ECSC 

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References

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Copyright information

© ECSC, EEC, EAEC, Brussels-Luxembourg 1981

Authors and Affiliations

  • B. L. Dumont
    • 1
  1. 1.Laboratoire de Recherches sur la viande de l’INRACNRZJouy-en-JosasFrance

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