Strategies for Managing Continuity and Change

Part of the Management for Professionals book series (MANAGPROF)


Strategies for confluence of continuity and change could be generated by understanding delicate balance of continuity and change forces. Continuity and change forces, as discussed in the previous chapters, would be different for different industries and business organizations. In order to map the position of an industry or enterprise with respect to these forces, a continuity–change (C–C) matrix is developed giving a new typology of industries and strategies. Based on various continuity–change combinations in C–C matrix, flexible strategies for managing them are elaborated in this chapter. It is also supported by reflecting how continuity and change have been treated in well-known existing strategic frameworks.


Flowing Stream Change Force Customer Base Flexible Strategy Strategic Option 
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  1. Sushil. (2005). Flexible strategy framework for managing continuity and change. International Journal of Global Business and Competitiveness, 1(1), 22–32.Google Scholar
  2. Sushil. (2012a). Flowing stream strategy: Managing confluence of continuity and change. Journal of Enterprise Transformation, 2(1), 26–49.CrossRefGoogle Scholar
  3. Sushil. (2012b). Making flowing stream strategy work. Global Journal of Flexible Systems Management, 13(1).Google Scholar

Copyright information

© Springer India Pvt. Ltd. 2013

Authors and Affiliations

  • Sushil
    • 1
  1. 1.Department of Management StudiesIndian Institute of Technology DelhiNew DelhiIndia

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