Crystallize Continuity and Change Forces

Abstract

The strategic crystal is considered as the base for flowing stream strategy formulation. The first subphase in portraying the strategic crystal is to crystallize continuity and change forces. The whole approach of flowing stream strategy is directed toward leveraging strategic change with continuity. In this process, it is imperative to first answer the question “what” these continuity and change forces are. The next set of questions would relate with “how” these forces are interrelated and “why” they relate in that manner. Further, an assessment of these forces (qualitatively or quantitatively) will aid in answering about the nature of reality in which an enterprise is placed. In view of the complexity associated in the reality about the nature and composition of these forces, the obvious strategic question that needs to be addressed is how to manage the reality in a selective manner. The answers to these critical questions would facilitate in laying the foundation for preparing the strategy landscape in terms of strategic direction that is covered in the next chapter.