Abstract
Service use processes have assumed a significant role in recent service development. In response to a need for the development of a service Computer Aided Design (CAD) with use-oriented design method, this paper examines the relationship among use processes, functions, and service provision based on Yoshikawa’s study on function in engineering and service-dominant logic in marketing. We extend a service model between a provider and a receiver to represent dynamic synthesis of functions through use processes. Design operations executed on the model can include contributions by both the provider and receiver in terms of effectiveness, adaptation, and creation. Finally, we apply the model to two case studies from different industries and verify its effectiveness.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
References
Redstrom, J., (2006), Towards user design? On the shift from object to user as the subject of design, Design Studies, 27/2:123–139.
Jovane, F., et al., (2008), The incoming global technological and industrial revolution towards competitive sustainable manufacturing, CIRP Annals – Manufacturing Technology, 57/2: 641–659.
Hippel E. Von, (2005), Democratizing innovation, MIT Press.
Hara, T., et al, (2009), Service CAD System to Integrate Product Behavior and Service Activity for Total Value, In CIRP Journal of Manufacturing Science & Technology, 1/4:262–271.
Hara T. and Arai T., (2013), Design-of-use and design-in-use by customers in differentiating value creation, CIRP Annals -Manufacturing Technology, 62/1: 103–106.
Ueda, K., et al, (2009), Value Creation and Decision-making in Collaborative Society, CIRP Annals - Manufacturing Technology, 58/2:681–700.
Yoshikawa, H., (2013), Service as a Fundamental of Engineering, Keynote Presentation in the 1st International Conference on Serviceology. (http://icserv2013.serviceology.org/yoshikawa.pdf)
Yoshikawa, H., (2008), Introduction to Service Engineering, Synthesiology, 1/2: 103–113.
Vargo S. and Lusch R.F., (2004). Evolving New Dominant Logic for Marketing. Journal of Marketing, 68/1: 1–17
Vargo S. and Lusch R.F., (2008), Service-dominant logic: continuing the evolution. Journal of the Academy of Marketing Science, 36/1: 1–10.
Kowalkowski, C., (2010), What does a service-dominant logic really mean for manufacturing firms?, CIRP Journal of Manufacturing Science and Technology, 3/4: 285–292.
Arai, T., Shimomura, Y., (2004), Proposal of Service CAD System-A Tool for Service Engineering, CIRP Annals 53/1:397–400.
Fujikawa Y., et al., (2011), Context Management Approach to Value Co-Creation (VCC): Toward Dynamic Process Model of Customer as Value Co-Creator, The Proceedings of The 20th Frontiers in Service Conference,14–15.
Kodama F., (2014), MOT in transition: From technology fusion to technology-service convergence, Technovation, 34:505–512.
Twitter (Mar 21, 2012), ‘Twitter turns six’, Official Blog of Twitter (https://blog.twitter.com). Accessed on 28 May 2015.
Bruns A. (2012), Ad Hoc Innovation by Users of Social Networks: The Case of Twitter, Zentrum für Soziale Innovation (ZSI) – Centre for Social Innovation.
Lapowsky I., (Oct 4, 2013), ‘Ev Williams on Twitter’s early years’, Wire, Inc.com (www.inc.com/wire). Accessed on 29 May 2015.
Wildrich L., (Jun 8, 2011), ‘How Twitter evolved from 2006 to 2011’, Buffer Social Blog (https://blog.bufferapp.com). Accessed on 29 May 2015.
Quin R., (Apr 9, 2015), ‘The Evolution Of Advertising On Twitter, And What Comes Next’, SocialBro blog (http://www.socialbro.com/blog). Accessed on 1 June 2015.
Acknowledgments
The authors would like to show their sincere thanks to Prof. Takamichi Inoue from Meiji University for enlightening discussions.
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2017 Springer Japan
About this paper
Cite this paper
Hara, T., Arai, T., Gupta, A. (2017). An Interactive Model for the Synthesis of Service Functions Through Use Processes. In: Sawatani, Y., Spohrer, J., Kwan, S., Takenaka, T. (eds) Serviceology for Smart Service System. ICServ 2015. Springer, Tokyo. https://doi.org/10.1007/978-4-431-56074-6_36
Download citation
DOI: https://doi.org/10.1007/978-4-431-56074-6_36
Publisher Name: Springer, Tokyo
Print ISBN: 978-4-431-56072-2
Online ISBN: 978-4-431-56074-6
eBook Packages: EngineeringEngineering (R0)