Abstract
An artifact, or something made by a human being, can create value through mutual interaction among providers, consumers, and other artifacts. Moreover, an artifact can alter its nature to products or services according to the information completeness of its purpose and environment. This paper presents a discussion of how value is cocreated in a society by considering some relevant concepts or theories for “cocreation” such as emergent synthesis, the theory of “ba,” coproduction, and service-dominant logic (SDL). Additionally, the value of a service is reconsidered from the perspective of economic or behavioral value. Finally, this paper presents discussion of the new role of science and technologies to cocreate value in a sustainable society through mutual interaction among consumers and producers.
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Ueda, K., Takenaka, T., Nishino, N. (2017). Service as Artifact: Reconsideration of Value Cocreation. In: Sawatani, Y., Spohrer, J., Kwan, S., Takenaka, T. (eds) Serviceology for Smart Service System. ICServ 2015. Springer, Tokyo. https://doi.org/10.1007/978-4-431-56074-6_34
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DOI: https://doi.org/10.1007/978-4-431-56074-6_34
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