Companies, organizations or persons that are offering websites in the Internet are interested in people regarding their content. Depending on the goals of the specific website, they usually want a high number of the “right” people to visit their website. The goals can be to spread information or opinions for a certain topic or make the visitor perform some transactions. Ideally, the goals of the website owner correspond to one or some of the users' needs described in Subsection 1.1.1.
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© 2010 Gabler Verlag | Springer Fachmedien Wiesbaden GmbH
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Lieberam-Schmidt, S. (2010). Search Engine Optimization. In: Analyzing and Influencing Search Engine Results. Gabler. https://doi.org/10.1007/978-3-8349-8915-4_5
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DOI: https://doi.org/10.1007/978-3-8349-8915-4_5
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