Analyzing and Influencing Search Engine Results

Business and Technology Impacts on Web Information Retrieval

  • Authors
  • Sönke Lieberam-Schmidt

Table of contents

  1. Front Matter
    Pages I-XX
  2. Sönke Lieberam-Schmidt
    Pages 1-3
  3. Sönke Lieberam-Schmidt
    Pages 5-48
  4. Sönke Lieberam-Schmidt
    Pages 49-103
  5. Sönke Lieberam-Schmidt
    Pages 105-161
  6. Sönke Lieberam-Schmidt
    Pages 163-203
  7. Sönke Lieberam-Schmidt
    Pages 205-226
  8. Back Matter
    Pages 207-221

About this book

Introduction

The constant growth of the World Wide Web (WWW) creates a demand for new strategies that are useful for Internet searchers as well as for information suppliers. While relevant and structured results became harder to find by search engines, the importance for businesses to be found on visible positions of the WWW has immensely increased. Sönke Lieberam-Schmidt analyzes the impact that search engine optimization (SEO) has on the economic goals of Web businesses. He structures available SEO means, integrates them in a Website creation process proven to be successful in practice, and develops models for selecting the right keywords. For search engines, he presents new methods of grouping and presenting results.

Keywords

Clustering Information Retrieval Keywords Marketing Online Marketing Search Engine Optimization Web Web Marketing Web Search internet search engine optimization (SEO)

Bibliographic information

  • DOI https://doi.org/10.1007/978-3-8349-8915-4
  • Copyright Information Gabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wiesbaden 2010
  • Publisher Name Gabler
  • eBook Packages Business and Economics
  • Print ISBN 978-3-8349-2453-7
  • Online ISBN 978-3-8349-8915-4
  • About this book
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