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Persönliche Kommunikation

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Handbuch Kommunikation

Zusammenfassung

Der Begriff „persönliche Kommunikation“ wird in der Literatur auf uneinheitliche Weise verwendet. Wir folgen der Definition von (2005, S. 400). Danach ist Kommunikation persönlich, wenn sie durch Face-to-Face-Kommunikation zwischen Personen zustande kommt. Sie ist hingegen unpersönlich, falls formale Medien die Kommunikation herstellen (z.B. Email, Telefon). Im Folgenden wird die Kommunikation für den Fall, dass Kunde und Verkäufer die Gesprächspartner sind, betrachtet.

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Authors and Affiliations

  1. Betriebswirtschaftslehre mit dem Schwerpunkt Marketing an der Universität Augsburg, Deutschland

    Prof. Dr. Heribert Gierl (Inhaber des Lehrstuhls) & Dipl.-Kffr. Verena Hüttl (wissenschaftliche Mitarbeiterin am Lehrstuhl)

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  1. Prof. Dr. Heribert Gierl
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  2. Dipl.-Kffr. Verena Hüttl
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Editors and Affiliations

  1. Lehrstuhls für Marketing und Unternehmensführung an der Wirtschaftswissenschaftlichen Fakultät der Universität Basel und Honorarprofessor an der Technischen Universität München, Deutschland

    Manfred Bruhn (Inhaber) (Inhaber)

  2. Instituts für Marken- und Kommunikationsforschung an der Justus-Liebig-Universität Gießen sowie Gründer, Deutschland

    Franz-Rudolf Esch (Direktor) (Direktor)

  3. Lehrstuhls für Betriebswirtschaftslehre, insbesondere Marketing sowie Wissenschaftlicher Direktor des Instituts für Marken- und Kommunikationsforschung an der Bergischen Universität Wuppertal, Deutschland

    Tobias Langner (Inhaber) (Inhaber)

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Gierl, H., Hüttl, V. (2009). Persönliche Kommunikation. In: Bruhn, M., Esch, FR., Langner, T. (eds) Handbuch Kommunikation. Gabler. https://doi.org/10.1007/978-3-8349-8078-6_12

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