Präferenzkonstruktion

doi:10.1007/978-3-8349-8042-7_2

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Immer mehr Unternehmen überlassen es dem Kunden, ein Produkt nach seinen Wünschen und Vorstellungen zu gestalten. Hierzu dienen Konfiguratoren oder auch „toolkits“, die inzwischen in nahezu allen Industrien verbreitet sind. Mit Konfiguratoren lassen sich nicht mehr nur Computer (http://www.dell. com), sondern auch Autos (http://www.audi.de), Uhren (www.factoryltol.com), Sportschuhe (www.nike.com), Hemden (www.dolzershop.de) oder Sonnenbrillen (www.ic-berlin.de) gestalten (Urban/Hauser 2004).

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(2009). Präferenzkonstruktion. In: Produktmanagement. Gabler. https://doi.org/10.1007/978-3-8349-8042-7_2

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DOI: https://doi.org/10.1007/978-3-8349-8042-7_2
Publisher Name: Gabler
Print ISBN: 978-3-409-12550-5
Online ISBN: 978-3-8349-8042-7
eBook Packages: Business and Economics (German Language)

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