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Die Macht des Selbstzwangs – Wie sich Konsumenten mit Tarifen selbst disziplinieren

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Theorie und Praxis des Dienstleistungsmarketing

Part of the book series: Fokus Dienstleistungsmarketing ((FDM))

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Zusammenfassung

Menschen setzen sich in ihrem Leben Ziele und versuchen, deren Erreichung anzustreben. So fassen zu Jahresbeginn viele Millionen Menschen den Vorsatz, mehr Sport zu treiben, häufiger das Theater zu besuchen oder ein paar Pfunde abzunehmen.

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Author information

Authors and Affiliations

  1. Universität Kaiserslautern, Kaiserslautern, Deutschland

    Thomas Robbert & Stefan Roth

  2. Frankfurt, Deutschland

    Bernd Skiera

Authors
  1. Thomas Robbert
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  2. Stefan Roth
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  3. Bernd Skiera
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Editors and Affiliations

  1. Lotharstraße 65, Duisburg, 47057, Germany

    Gertrud Schmitz

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Robbert, T., Roth, S., Skiera, B. (2013). Die Macht des Selbstzwangs – Wie sich Konsumenten mit Tarifen selbst disziplinieren. In: Schmitz, G. (eds) Theorie und Praxis des Dienstleistungsmarketing. Fokus Dienstleistungsmarketing. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-8349-6869-2_7

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  • DOI: https://doi.org/10.1007/978-3-8349-6869-2_7

  • Publisher Name: Springer Gabler, Wiesbaden

  • Print ISBN: 978-3-8349-3155-9

  • Online ISBN: 978-3-8349-6869-2

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