Abstract
Almost 125 years after the invention of the automobile by Gottlieb Daimler and Carl Benz, Daimler AG has become a globally leading automobile manufacturer of premium cars and commercial vehicles with its headquarters in Stuttgart (Germany). Daimler AG documented a revenue of almost EUR 79 billion for the year 2009. As the global financial and economic crisis had a strong impact on the automotive industry in general, Daimler AG recorded a full year EBIT of EUR 1.5 billion and a net loss of EUR 2.6 billion due to high losses in the first half of the year 2009. Because of the very difficult economic environment in 2009, Daimler AG sold 1.6 million vehicles only in comparison to 2.1 million vehicles in the year 2008 (see Table 12.1).
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
References
BBC (1998): Daimler: Chrysler Confirm Merger, www.news.bbc.co.uk/2/hi/business/-88912.stm, accessed on November 17, 2010.
BBC (2000): Mitsubishi Recalls 514,000 Vehicles, www.news.bbc.co.uk/2/hi/business-/840615.stm, accessed on November 17, 2010.
BBC (2004): Remodeling Japan Inc., www.news.bbc.co.uk/2/hi/asia-pacific/3733274.stm, accessed on November 17, 2010.
Bloomberg (2010): Daimler: MAN SE Say World Truck Market May Recover in Two Years, www.businessweek.com/news/2010-07-09/daimler-man-se-say-world-truck-market-may-recover-in-two-years.html, accessed on November 25, 2010.
CIA (2010a): The World Factbook, www.cia.gov/library/publications/the-world-factbook/geos/in.html#Econ, accessed on October 7, 2010.
CIA (2010b): The World Factbook, www.cia.gov/library/publications/the-world-factbook/rankorder/2001rank.html?countryName=India&countryCode=in®ionCode=sas&rank=5#in, accessed on October 7, 2010.
CIA (2010c): The World Factbook, www.cia.gov/library/publications/the-world-factbook/rankorder/2004rank.html?countryName=India&countryCode=in®ion-Code=sas&rank=165#in, accessed on October 7, 2010.
CNN Money (1998): DaimlerChrysler Dawns, www.money.cnn.com/1998/05/07/deals/benz/, accessed on November 17, 2010.
CNN Money (2000): Daimler Grabs Mitsubishi, www.money.cnn.com/2000/03/27/worldbiz/daimler/, accessed on November 17, 2010.
DaimlerChrysler (1999): Annual Report 1998, www.daimler.com/Projects/c2c/channel/documents/1364408_1998_DaimlerChrysler_Annual_Report.pdf, accessed on November 17, 2010.
DaimlerChrysler (2001): Annual Report 2000, www.daimler.com/Projects/c2c/channel/documents/1252579_DCX_2000_Annual_Report.pdf, accessed on November 17, 2010.
DaimlerChrysler (2002): Annual Report 2001, www.daimler.com/Projects/c2c/channel/documents/1364397_2001_DaimlerChrysler_Geschaeftsbericht.pdf, accessed on November 17, 2010.
DaimlerChrysler (2007): Annual Report 2006, www.daimler.com/Projects/c2c/channel/documents/1003905_DCX_2006_Annual_Report.pdf, accessed on November 17, 2010.
Daimler AG (2008): Annual Report 2007, www.daimler.com/Projects/c2c/channel/documents/1488194_DAI_2007_Annual_Report.pdf, accessed on November 17, 2010.
Daimler AG (2009): Annual Report 2008, www.daimler.com/Projects/c2c/channel/documents/1677323_DAI_2008_Annual_Report.pdf, accessed on November 16, 2010.
Daimler AG (2010a): Annual Report 2009, www.daimler.com/Projects/c2c/channel/documents/1813321_DAI_2009_Annual_Report.pdf, accessed on November 16, 2010.
Daimler AG (2010b): Daimler and Foton Motor Sign Joint Venture Contract and Receive Approval for Truck Production in China, www.daimler.com/dccom/0-5-7153-1-13135271-0-0-0-0-0-8-7145-0-0-0-0-0-0-0.html, accessed on November 17, 2010.
Dressler, N.; Gleisberg, J. (2009): Truck Industry 2020 – The Future is Global, Roland Berger Strategy Consultants, Germany.
EADS (2010): Bringing Our World Together – EADS Annual Review 2009, www.-eads.com/eads/int/en/investor-relations/events-reports/annual-report/2009.html, accessed on November 17, 2010.
FAZ (2010): Es gibt keinen Welt-Lastwagen, Interview mit Andreas Renschler, Chef der Daimler-Lastwagensparte, September 20, 2010, No. 218, p. 16.
FAZ.NET (2003): Daimler-Chrysler gelingt der Markteintritt in China, www.faz.net-/s/RubC9401175958F4DE28E143E68888825F6/Doc~E1CBD9059CFD24F71835E772E82782B89~ATpl~Ecommon~Scontent.html, accessed on November 17, 2010.
Financial Times Deutschland (2010): Ranking: Die größten LKW-Hersteller der Welt, www.ftd.de/unternehmen/firmen-des-tages/:ranking-diegroesstenlkwherstellerderwelt/50170055.html, accessed on November 9, 2010.
Focus (2010): Angela Merkel (CDU) genehmigt Lkw-Bau in China,www.focus.de/-finanzen/finanz-news/Daimler-angela-merkel-cdu-genehmigt-lkw-bau-in-china_aid_531085.html, accessed on November 17, 2010.
Handelsblatt (2000): Chrysler bremst Daimler aus, www.handelsblatt.com/-archiv/chrysler-bremst-daimler-aus;362431, accessed on November 17, 2010.
Handelsblatt (2010a): Marktanteile: Chinas LKW-Bauer greifen Daimlers Pole Position an, www.handelsblatt.com/unternehmen/industrie/marktanteile-chinas-lkw-bauer-greifen-daimlers-pole-positionan;2543782, accessed on November 9, 2010.
Handelsblatt (2010b): Nutzfahrzeuge: Chinesen stoßen Daimler vom Thron, www.handelsblatt.com/unternehmen/industrie/nutzfahrzeuge-chinesen-stossen-daimler-vom-thron;2653767, accessed on November 16, 2010.
IMF (2010): Asia's Importance Growing in Global Economy, www.imf.org/external/pubs/ft/survey/so/2010/car051210a.htm, accessed on November 17, 2010.
KPMG (2009): Think BRIC! Key Considerations for Investors Targeting the Power Sectors of the World's Largest Emerging Economies, www.kpmg.com/IN/en/IssuesAnd-Insights/ThoughtLeadership/Think%20Brick_India.pdf, accessed on November 17, 2010.
Motor India Online (2010): Daimler India to Roll Out Trucks by Mid-2012, www.motorindiaonline.com/2010/04/Daimler-india-to-roll-out-trucks-by-mid.html, accessed on October 9, 2010.
Mueller, M. (2007): Die Identifikation kultureller Erfolgsfaktoren bei grenzüberschreitenden Fusionen – Eine Analyse am Beispiel der DaimlerChrysler AG, Wiesbaden.
OECD (2007): Policy Brief – Economic Survey of India 2007, www.oecd.org/-dataoecd/17/52/39452196.pdf, accessed on September 10, 2010.
OICA (2010a): World Motor Vehicle Production by Country and Type – Light Commercial Vehicles, www.oica.net/wp-content/uploads/lcv-2008-2009-2.pdf, accessed on October 25, 2010.
OICA (2010b): World Motor Vehicle Production by Country and Type – Heavy Trucks, www.oica.net/wp-content/uploads/trucks-2008-20092.pdf, accessed on October 25, 2010.
OICA (2010c): World Motor Vehicle Production by Country and Type – Heavy Buses, www.oica.net/wp-content/uploads/buses-2008-20092.pdf, accessed on October 25, 2010.
Reuters (2010): World Truck Market Seen Growing over 50 pct by 2015, www.in.reuters.com/article/idINIndia-51621620100920, accessed on October 21, 2010.
SIAM (2010): Domestic Sales Trend, www.siamindia.com/scripts/domestic-sales-trend.aspx, accessed on September 10, 2010.
Spiegel (2000): Chrysler-Verlust reißt Gesamt-Konzern ins Minus, www.spiegel.-de/wirtschaft/a-108868.html, accessed on November 17, 2010.
Spiegel (2006): DaimlerChrysler vereinbart drittes Joint Venture in China, www.spiegel.de/wirtschaft/0,1518,451557,00.html, accessed on November 17, 2010.
Tognum (2010): Annual Report 2009, www.tognum.com/company/publications/, accessed on November 17, 2010.
The Wall Street Journal (2010): Scania Confirms Truck Market Recovery, www.online.-wsj.com/article/BT-CO-20101025-703060.html, accessed on October 25, 2010.
UNCTAD (2007): World Investment Prospects Survey 2007-09, New York/Geneva.
UNCTAD (2010): UNCTADstat, www.stats.unctad.org/FDI/TableViewer/tableView.aspx, accessed on October 7, 2010.
Welt (2010): Daimler darf nun Lastwagen in China bauen, www.welt.de/-wirtschaft/article8497795/Daimler-darf-nun-Lastwagen-in-China-bauen.html, accessed on November 17, 2010.
Author information
Authors and Affiliations
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2011 Gabler Verlag | Springer Fachmedien Wiesbaden GmbH
About this chapter
Cite this chapter
Oesterle, MJ., Schick, E.M., Lang, EM. (2011). Daimler Trucks in India – Foreign Market Entry Modes and Location Decisions. In: Zentes, J., Swoboda, B., Morschett, D. (eds) Fallstudien zum Internationalen Management. Gabler Verlag, Wiesbaden. https://doi.org/10.1007/978-3-8349-6793-0_12
Download citation
DOI: https://doi.org/10.1007/978-3-8349-6793-0_12
Publisher Name: Gabler Verlag, Wiesbaden
Print ISBN: 978-3-8349-2967-9
Online ISBN: 978-3-8349-6793-0
eBook Packages: Business and Economics (German Language)