Skip to main content
SpringerLink
Log in

Weitere Determinanten und Moderatoren des Konsumentenverhaltens

  • Chapter
Käuferverhalten

  • 14k Accesses

Zusammenfassung

Zu weiteren Determinanten und Moderatoren des Käuferverhaltens - die (im Schalenmodell) die psychischen Prozesse determinieren, aber weiter vom Verhalten entfernt sind - zählen insb. die Umweltdeterminanten des Käuferverhaltens, also die psychische Umwelt, die Determinanten der näheren Umwelt, insb.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Log in via an institution
Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 39.99
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

Literature

  • Aaker, J. L./Schmitt, B. H. (1997): The Influence of Cu1ture on the Self-Expressive Use of Brands, Working Paper, Nr. 274, UCLAAnderson Graduate Scho01 ofManagement.

    Google Scholar 

  • An, D./Kim S (2007): Relating Hofstede's masculinity dimension to gender role portrayals in advertising: A cross-cultural comparison of web advertisements, in: International Marketing Review, 24. Jg., Nr. 2, S. 181–207.

    Google Scholar 

  • Armitage, C. J./Conner, M. (2001): Efficancy of Theory of Plmmed Behaviour: A meta-analytic review, in: British Journal of Social Psychology, 40. Jg., Nr. 4, S. 471–499.

    Google Scholar 

  • Bales, R. F. (1970): Personality and interpersonal behaviour. New York.

    Google Scholar 

  • Bales, R. F. (1971): Interaction Process Analysis, in: Hollander, E. E./Hunt, R. G. (Hrsg): Current Perspectives in Social Psychology, 3. Aufl., New York, S. 254–261.

    Google Scholar 

  • Banning, T. E. (1987): Lebensstilorientierte Marketing-Theorie, Heidelberg.

    Google Scholar 

  • Bänsch, A. (2002): Käuferverhalten, 9. Aufl., München.

    Google Scholar 

  • Bearden, W.O./Etzel, M. (1982): Reference Group Influence on Product and Brand Purchase Dedsions, in: Journal of Consumer Research, 9. Jg., Nr. 2, S. 183–194.

    Google Scholar 

  • Bebié, A. (1978): Käuferverhalten und Marketing-Entscheidung, Wiesbaden.

    Google Scholar 

  • Blackwell, R.D./Miniard, P.W./Engel, J.F. (2006): Consumer Behavior, 10. Aufl., Mason.

    Google Scholar 

  • Briley, D.A./Aaker, J.L. (2006): When Does Culture Matter? Effects ofPersonal Knowledge on the Correction of Culture-Based J, in: Journal of Marketing Research, 43. Jg., Nr. 3, S. 395–4OS.

    Google Scholar 

  • Dahlhoff, H.-D. (1980): Kaufentscheidungsprozesse von Familien, Frankfurt a. M.

    Google Scholar 

  • Dahrendorf, R. (1977): Homo Sociologicus. Ein Versuch zur Geschichte, Bedeutung und Kritik der Kategorie der sozialen Rolle, 15. Aufl., Opladen.

    Google Scholar 

  • Davis HL, Rigaux BE (1974): Perception of Marital Roles in Decision Processes, in: Journal of Consumer Research, 1. Jg., Nr. I, S. 51–62.

    Google Scholar 

  • Donthu, N./Yoo, B. (1998): Cultural influences on service Expectations, in: Journal of Consumer Research, 1. Jg., Nr. 2, S. 178–186.

    Google Scholar 

  • Erdem, T./Swait, J./Valenzuela, A. (2006): Brands as Signals: A Cross-Country Validation Study, in: Journal of Marketing, 70. Jg., Nr. 1, S. 34–49.

    Google Scholar 

  • Escalas, J. E./Bettman, J. R. (2005): Self-Construal, Reference Groups, and Brand Meaning, in: Journal of Consumer Research, 32. Jg., Nr. 3, S. 378–389.

    Google Scholar 

  • FAZ.net (2010): Die Macht der Modeblogger, www.faz.net, abgerufen am 8. Januar 2011.

  • Festinger, L. (1954): A theory of Sodal Comparison Processes, in: Human Relations, 7. Jg., Nr. 7, S. 117–140.

    Google Scholar 

  • Flynn, L.R./Goldsmith, R.E./Eastman, J.K. (1996): Opinion Leaders and Opinion Seekers: Two new Measurement Scales, in: Journal of the Academy ofMarketing Science, 24. Jg., Nr. 2, S. 137–147.

    Google Scholar 

  • Gerrig, R J./Zimbardo, P. G. (20OS): Psychologie, 18. Aufl., München. GfK (2007): GfK insite, Nürnberg.

    Google Scholar 

  • Giersch, 1. (20OS): Corporate Brand Management international tätiger Unternehmen, Wiesbaden.

    Google Scholar 

  • Gilly, M.C./Enis, B.M. (1982): Recycling the Family Life Cyde, in: Advances in Consumer Research, 9. Jg., Nr. 1, S. 271–276.

    Google Scholar 

  • Gröppel-Klein, A. (2003): Involvement, in: Bruhn, M./Homburg, C. (Hrsg): Gabler Marketing Lexikon, Wiesbaden, S. 361–363.

    Google Scholar 

  • Gürhan-Canli, Z./Maheswaran, D. (2000): Cultural variations in country of origin effects, in: Journal of Marketing Research, 37. Jg., Nr. 3, S. 309–317.

    Google Scholar 

  • Hanna, N./Wozniak, R. (2001): Consumer Behavior, Upper Saddle River.

    Google Scholar 

  • Hofstede, G. (2001): Culture's Consequences, 2. Aufl., Thousand Oab.

    Google Scholar 

  • Hause, R.J./Hanges, P.M./Javidan, M./Dorfman, E./Gupta, V. (2004): Culture, Leadership and Organizations: The GLOBE Study of 62 Societies, Thousand Oaks.

    Google Scholar 

  • Janz, M./Swoboda, B. (2007): Vertikales Retail-Management in der Fashion-Branche, Frankfurt.

    Google Scholar 

  • Kapferer, J. N./Laurent, G. (1985): Consumers' Involvement Profile, in: Advances in Consumer Research, 12. Jg., Nr. 1, S. 290–295.

    Google Scholar 

  • Kressmann, F./Sirgy, M.J./Herrmann, A./Huber, F./Huber, S./Lee, D.-J. (2006): Direct and indirect effects of selfimage congruence on brand loyalty, in: Journal ofBusiness Research, 59. Jg., Nr. 9, S. 955–964.

    Google Scholar 

  • Kroeber, A.L./Kluckhohn, C. (1952): Culture: A Critical Review of Concepts and Definitions, Nr. 1 der Harvard University Peabody Museum of American Archeology and Etlmology Papers, Cambridge.

    Google Scholar 

  • Kroeber-Riel, W./Weinberg, P./Gröppel-Klein, (2009): Konsumentenverhalten, 9. Aufl., München.

    Google Scholar 

  • Krugman, H. E. (1965): The Impact of Television Advertising: Learning Without Involvement,. in: Public Opinion Quarterly, 29. Jg., Nr. 3, S. 349–356.

    Google Scholar 

  • Kuß, A./Tomczak, T. (2007): Käuferverhalten, 4. Aufl., Stuttgart.

    Google Scholar 

  • Labrecque, J./Ricard, L. (2001): Children's influence on Family Dedsion-Making, in: Journal of Business Research, 54. Jg., Nr. 2, S. 173–176.

    Google Scholar 

  • Lasswell, H.D. (1967): The Structure and Function of Communication in Society, in: Berelson, B./Tanowitz, M. (Hrsg): Reader in Public Opinion and Communication, 2. Aufl., New York.

    Google Scholar 

  • Liebmann, H.-P./Zentes, J./Swoboda, B. (2008): Handelsmanagement, 2. Aufl., München.

    Google Scholar 

  • Luna, D./Gupta, S.F. (2001): An integrative framework für cross-cultural consumer behavior, in: International Marketing Review, 18. Jg. Nr. 1, S. 45–69.

    Google Scholar 

  • Lyrm, M./Zinkhan, G.M./Harris, J. (1993): Consumer Tipping: A cross-Country Study, in Journal of Consumer Research, 20. Jg., Nr. 3, S. 478–488.

    Google Scholar 

  • Mayer, H./Illmann, T. (2000): Markt- und Werbepsychologie, 3. Aufl., Stuttgart.

    Google Scholar 

  • Morris, D. (1978): Der Mensch mit dem wir leben. Ein Handbuch unseres Verhaltens, München.

    Google Scholar 

  • Mühlbacher, H. (1982): Selektive Werbung, linz.

    Google Scholar 

  • Neumarm, R. (2009): Die Involvementtheorie und ihre Bedeutung für das Lebensmittelmarketing, Bremen.

    Google Scholar 

  • O'Malley, L. (2006): Consuming Families: Marketing, Consumption and the Role of Families in the Twenty-first Century, in: Journal ofMarketing Management, 22. Jg., Nr. 9, S. 899–905.

    Google Scholar 

  • Park, C.W./Young, S.M. (1983): Types and Levels of Involvement and Brand Attitude Formation, in: Advances in Consumer Research, 10. Jg., Nr. 1, S. 320–324.

    Google Scholar 

  • Raffee, H./Wiedmarm, K.-P. (1987): Dialoge 2: Konsequenzen für das Marketing, Hamburg.

    Google Scholar 

  • Rogers, E.M. (2003): Diffusion of Innovations, 5. Aufl., New York.

    Google Scholar 

  • Schiffman, L./Kanuk, L. (2009): Consumer Behavior, 9. Aufl., Upper Saddle River.

    Google Scholar 

  • Schwartz SH. (1999): A Theory of Cultural Values and Some Implications for Work, in: Applied Psychology: An International Review, 48. Jg., Nr. I, S. 23–47.

    Google Scholar 

  • Schwartz, S.H./Sagiv, L. (1995): Identifying culture-specifics in content and structure in values, in: Journal of Cross-Cultural Psychology, 26. Jg., Nr. 1, S. 92–116.

    Google Scholar 

  • Solomon, M. (2010): Consumer Behavior, 9. Aufl., Upper Saddle River.

    Google Scholar 

  • Statt, D. (1997): Understanding the Consumer: APsychological Approach, London.

    Google Scholar 

  • Strategie, B.I. (2010): VALS TI, www.strategicbusinessinsights.com. abgerufen am 8. Januar 2011.

  • Steenkamp, J-B.E.M./Hofstede. F./Wedel, M. (1999): A Cross-National Investigation into the Individual and National Cultural Antecedents of Consumer hmovativeness, in: Journal of Marketing, 63. Jg., Nr. 2, S. 55–69.

    Google Scholar 

  • Swoboda, B./Haelsig, F./Schranun-Klein. H./Morschett, D. (2009): Moderating Role of Involvement in Building a strong Retail Brand, in: International Journal of Retail & Distribution Management, 37. Jg., Nr. 11, S. 952–974.

    Google Scholar 

  • Terlutter, R. (2000): Lebensstilorientiertes Kulturmarketing, Wiesbaden.

    Google Scholar 

  • Tronunsdorff, V. (2009): Konsumentenverhalten, 7. Aufl., Stuttgart.

    Google Scholar 

  • Trompenaars, F./Hampden-Turner, C. (1998): Riding the Waves of Culture. Understanding Cultural Diversity in Business, 2. Aufl., New York.

    Google Scholar 

  • Werben & Verkaufen (2009): Meinungsführer in Online-Social-Networks, www.wuv.de. abgerufen am 8. Januar 2011.

  • Watts, D./Dodds, P.S. (2007): Influentials, Networks, and Public Opinion Formation, in: Journal of Consumer Research, 34. J g., Nr. 1, S. 441–458.

    Google Scholar 

  • Wells, W.D./Gubar, G. (1966): Life Cyde Concept in Marketing Research, in: Journal of Marketing Research, 3. Jg., Nr. 4, S. 355–363.

    Google Scholar 

  • Wells, W.D./Tigert, D.J. (1971): Activities, Interests and Opinions, in: Journal of Advertising Research, 11.Jg., Nr. 4, S. 27–35.

    Google Scholar 

  • Westbrook, R.A./Black, W.C. (1985): A Motivation-Based Shopper Typology, in: Journal of Retailing, 61. Jg., Nr. 1, S. 78–103.

    Google Scholar 

  • Wiswede, G. (1972): Soziologie des Verbraucherverhaltens, Stuttgart.

    Google Scholar 

  • Wong, N., Rindfleisch, A./Burroughs, J. E. (2003): Do reverse-worded items confound measures in cross-cultural consumer research? The case of the material values scale, in: Journal of Consumer Research, 30. Jg., Nr. 1, S. 72–91.

    Google Scholar 

  • Yeniyurt, S./Tovmsend, J. D,. (2003): Does Culture Explain Acceptance of New Products in A Country? An Empirical Investigation, in: International Marketing Review, 20. Jg., Nr. 4, S. 377-3%.

    Google Scholar 

  • Zaichkowsky, J. (1985): Measuring the Involvement Construct, in: Journal of Consumer Research, 12. Jg., Nr. 3, S. 341–352.

    Google Scholar 

  • Zaichkowski, J. (1994): The Personal Involvement Inventory: Reduction, Revision and Application to Advertising, in: Journal of Advertising, 23. Jg., Nr. 4, S. 59–70.

    Google Scholar 

  • Zentes, J./Swoboda, B. (2001): Grundbegriffe des Marketing – Marktorientiertes globales Management-Wissen, 5. Aufl., Stuttgart.

    Google Scholar 

Download references

Author information

Authors and Affiliations

  1. Instituts für Marketing, Universität Graz, Graz

    Prof. Dr. Thomas Foscht (Vorstand des Instituts für Marketing)

  2. Universität Trier, Trier

    Prof. Dr. Prof. h.c. Bernhard Swoboda (Professur für Betriebswirtschaftslehre, insbesondere Marketing und Handel)

Authors
  1. Prof. Dr. Thomas Foscht
    View author publications

    You can also search for this author in PubMed Google Scholar

  2. Prof. Dr. Prof. h.c. Bernhard Swoboda
    View author publications

    You can also search for this author in PubMed Google Scholar

Rights and permissions

Reprints and permissions

Copyright information

© 2011 Gabler Verlag | Springer Fachmedien Wiesbaden GmbH

About this chapter

Cite this chapter

Foscht, T., Swoboda, B. (2011). Weitere Determinanten und Moderatoren des Konsumentenverhaltens. In: Käuferverhalten. Gabler Verlag, Wiesbaden. https://doi.org/10.1007/978-3-8349-6726-8_6

Download citation

  • DOI: https://doi.org/10.1007/978-3-8349-6726-8_6

  • Publisher Name: Gabler Verlag, Wiesbaden

  • Print ISBN: 978-3-8349-2857-3

  • Online ISBN: 978-3-8349-6726-8

  • eBook Packages: Business and Economics (German Language)

Publish with us

Policies and ethics

Search

Navigation