Zusammenfassung
Einleitend wollen wir zunächst einen Blick auf die generellen Kommunikationsbedingungen werfen, denen auch die Weinkommunikation unterliegt. Es gilt zu erörtern, wann und wie Menschen Reize aufnehmen und verarbeiten.
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Lachmann, U., Arnold, R.C.G. (2011). Wie funktioniert Weinkommunikation? … und wie nicht?. In: Fleuchaus, R., Arnold, R.C.G. (eds) Weinmarketing. Gabler. https://doi.org/10.1007/978-3-8349-6450-2_12
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