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Health & medical tourism

Simply synonyms?

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The Long Tail of Tourism
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Abstract

When reading about health and medical tourism one might think that both terms apply to the same category of tourism, based on: caring for one's health, stress relief, personal wellbeing, fitness and body attractiveness. Indeed, many times these two terms are used as synonyms for one another. For a better understanding of the whole subject, the separation between health tourism and medical tourism is vital to show that both categories are not the same but yet related to one another. Both trends have emerged due to changes in demographics, today's education, standard of living, social behaviour, and lifestyle.

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7.5 References

7.6 Recommended reading

  • Ehrbeck, T., Guevara, C. & Mango, P. (2008), The McKinsey Quarterly: Mapping the Market for Medical Travel, McKinsey & Company, 4–5

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  • Krczal & Weiermair (2006),Wellness und Produktentwicklung: erfolgreiche Gesundheitsangebote im Tourismus, Berlin, Germany: Erich Schmidt Verlag GmbH & Co.

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  • Rulle, M. (2008), Der Gesundheitstourismus in Europa: Entwicklungstendenzen und Diversifikations-strategien, München, Germany & Wien, Austria: Profil Verlag

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Authors

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Alexis Papathanassis

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© 2011 Gabler Verlag | Springer Fachmedien Wiesbaden GmbH

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Breitrück, V., Nunn, E. (2011). Health & medical tourism. In: Papathanassis, A. (eds) The Long Tail of Tourism. Gabler. https://doi.org/10.1007/978-3-8349-6231-7_7

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