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Health & medical tourism

Simply synonyms?
  • Vivien Breitrück
  • Elena Nunn

Abstract

When reading about health and medical tourism one might think that both terms apply to the same category of tourism, based on: caring for one's health, stress relief, personal wellbeing, fitness and body attractiveness. Indeed, many times these two terms are used as synonyms for one another. For a better understanding of the whole subject, the separation between health tourism and medical tourism is vital to show that both categories are not the same but yet related to one another. Both trends have emerged due to changes in demographics, today's education, standard of living, social behaviour, and lifestyle.

Keywords

Medical Tourism Medical Traveller Customer Segmentation Travel Motive Health Tourism 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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7.5 References

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7.6 Recommended reading

  1. Ehrbeck, T., Guevara, C. & Mango, P. (2008), The McKinsey Quarterly: Mapping the Market for Medical Travel, McKinsey & Company, 4–5Google Scholar
  2. Krczal & Weiermair (2006),Wellness und Produktentwicklung: erfolgreiche Gesundheitsangebote im Tourismus, Berlin, Germany: Erich Schmidt Verlag GmbH & Co.Google Scholar
  3. Rulle, M. (2008), Der Gesundheitstourismus in Europa: Entwicklungstendenzen und Diversifikations-strategien, München, Germany & Wien, Austria: Profil VerlagGoogle Scholar

Copyright information

© Gabler Verlag | Springer Fachmedien Wiesbaden GmbH 2011

Authors and Affiliations

  • Vivien Breitrück
  • Elena Nunn

There are no affiliations available

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