The Long Tail of Tourism

Holiday Niches and their Impact on Mainstream Tourism

  • Editors
  • Alexis Papathanassis

Table of contents

  1. Front Matter
    Pages i-x
  2. Alexis Papathanassis
    Pages 1-6
  3. Söndra Brand, Nina Platter
    Pages 7-15
  4. Daniel Bunn
    Pages 17-24
  5. Stefanie Greif, Carolin Rauscher, Caren Söntgerath
    Pages 25-34
  6. Martin Hänsel, Tobias Metzner
    Pages 35-44
  7. Fiete Seyer, Daniel Müller
    Pages 45-56
  8. Vivien Breitrück, Elena Nunn
    Pages 57-67
  9. Meike Bauer, Michaela Meier
    Pages 69-76
  10. Lisa Weihermüller, Felix Jentzsch
    Pages 77-86
  11. Michael Hrusovsky, Konstantin Noeres
    Pages 87-94
  12. Gregor Klemm, Sini Markkanen
    Pages 95-103
  13. Lotte Lemke, Lena Olech
    Pages 105-114
  14. Ines Nee, Insa Beckmann
    Pages 115-127
  15. Friederike Düffelmeyer, Maike Hildebrandt
    Pages 129-136
  16. Andrea Grobe, Julia Lüer
    Pages 137-147
  17. Karolina Tomala, Florence Faber
    Pages 149-158
  18. Hannah Münch, Rebecca Ulrich
    Pages 159-169
  19. Annabel Baxter, Linda Pieszek
    Pages 171-183
  20. Esther von Harten, Malte Stoelting
    Pages 185-190
  21. Janina Deeke, Melanie Walter
    Pages 191-199
  22. Nele Menzel, Anna Weldig
    Pages 201-211
  23. Alexis Papathanassis
    Pages 213-220

About this book


Over the last decades, mass-tourism and the emergence of the holiday package have transformed recreational travel from a ‘luxury for the few’ to a ‘commodity for the many’. The ever-increasing demand for individuality, enabled by information technologies and the internet, has given rise to numerous, rapidly-expanding holiday niches and a corresponding explosion of specialists. The resulting ‘long tail’ of holiday offerings implies dramatic shifts in the sector’s concentration levels and its competitive dynamics. In order to examine the applicability and validity of this scenario, a number of key holiday niches are examined in terms of their demand development, supplier landscapes, operational challenges and future potential.


Holiday specialists Mass-customisation Niche´ marketing eTourism mass-tourism

Bibliographic information

  • DOI
  • Copyright Information Gabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wiesbaden 2011
  • Publisher Name Gabler
  • eBook Packages Business and Economics
  • Print ISBN 978-3-8349-3062-0
  • Online ISBN 978-3-8349-6231-7
  • Buy this book on publisher's site
Industry Sectors
Finance, Business & Banking