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Suchmaschinenwerbung – Ein Instrument für individualisiertes Marketing

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Management von Medienunternehmen

Zusammenfassung

Der Gebrauch von Web-Suchmaschinen wie Google nimmt kontinuierlich zu. Allein in Deutschland werden pro Monat mehr als vier Milliarden Suchanfragen auf Google abgeschickt. Neben der wachsenden Nutzung ist auch die wirtschaftliche Bedeutung von Suchmaschinenwerbung in Deutschland in den letzten Jahren signifikant gewachsen.

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Authors and Affiliations

  1. Köln, Deutschland

    Constantin Lange

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  1. Constantin Lange
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Correspondence to Constantin Lange .

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  1. An Sankt Magdalenen 6, Köln, 50678, Germany

    Martin Schneider

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Lange, C. (2013). Suchmaschinenwerbung – Ein Instrument für individualisiertes Marketing. In: Schneider, M. (eds) Management von Medienunternehmen. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-8349-4256-2_14

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  • DOI: https://doi.org/10.1007/978-3-8349-4256-2_14

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