Abstract
Modern corporations form an essential part of the “social fabric” the world of the later 20th and early 21st century is made of: They produce goods and foster innovations, which all satisfy needs and wants of consumers, mostly in the more developed countries, provide employment to millions, and carry with them even greater potential for advancing societies and the entire modern world. Nevertheless, large corporations, and especially MNCs, are increasingly faced with major distrust by the broad public. Contrary to quite wide-spread corporate belief, it is by far not only “anarchist” groups who portray corporations as the root of many social ills plaguing especially under-developed countries, but also the so-called 1st world — it may be them who go as far as rioting at all of the major trade summits since the infamous “Battle of Seattle”,1 but not only the “unwashed and unruly”2 want corporations to behave in socially responsible ways:
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References
Crowther (2004), p 247 ff.
Roger L. Martin in: Harvard Business Review (2003)p 84.
Crowther (2004), p 37.
Nielsen (2003), p 125 ff.
Card (2005), p 400 ff.
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© 2008 Physica-Verlag Heidelberg
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(2008). Introduction. In: Corporate Social Responsibility as an International Strategy. Contributions to Economics. Physica-Verlag HD. https://doi.org/10.1007/978-3-7908-2024-9_1
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DOI: https://doi.org/10.1007/978-3-7908-2024-9_1
Publisher Name: Physica-Verlag HD
Print ISBN: 978-3-7908-2023-2
Online ISBN: 978-3-7908-2024-9
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