Modern corporations form an essential part of the “social fabric” the world of the later 20th and early 21st century is made of: They produce goods and foster innovations, which all satisfy needs and wants of consumers, mostly in the more developed countries, provide employment to millions, and carry with them even greater potential for advancing societies and the entire modern world. Nevertheless, large corporations, and especially MNCs, are increasingly faced with major distrust by the broad public. Contrary to quite wide-spread corporate belief, it is by far not only “anarchist” groups who portray corporations as the root of many social ills plaguing especially under-developed countries, but also the so-called 1st world — it may be them who go as far as rioting at all of the major trade summits since the infamous “Battle of Seattle”,1 but not only the “unwashed and unruly”2 want corporations to behave in socially responsible ways:


Corporate Social Responsibility Unethical Conduct Ethical Climate Corporate Social Performance Corporate Philanthropy 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.


  1. 1.
    Crowther (2004), p 247 ff.Google Scholar
  2. 2.
    Roger L. Martin in: Harvard Business Review (2003)p 84.Google Scholar
  3. 3.
    Crowther (2004), p 37.Google Scholar
  4. 4.
    Nielsen (2003), p 125 ff.Google Scholar
  5. 5.
    Card (2005), p 400 ff.Google Scholar

Copyright information

© Physica-Verlag Heidelberg 2008

Personalised recommendations