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Corporate Social Responsibility as an International Strategy

  • Christina┬áKeinert

Part of the Contributions to Economics book series (CE)

Table of contents

About this book

Introduction

CSR, a concept aimed at determining the amount of responsibilities to be shouldered by private business toward stakeholder groups and society at large, deserves to be dealt with in considerable detail and not simply as another "PR fuzz" or marketing gag. As a model, CSR epitomises the old saying "business is business"; offering broader stakeholder management which can be seen as a competitive advantage.

Increased financial performance and employee commitment are among the benefits the CSR model can offer corporations. This discussion presents practitioners and scholars with a unique examination of how firms can maximise productivity through the implementation of CSR programs.

This publication discusses how CSR addresses business concerns of feasibility, barriers and drivers of internal and external practice; and whether a CSR program is likely to constitute a success or failure.

Keywords

CSR Corporate Social Responsibility Marketing Social Responsibility business development management

Authors and affiliations

  • Christina┬áKeinert
    • 1
  1. 1.ViennaAustria

Bibliographic information

  • DOI https://doi.org/10.1007/978-3-7908-2024-9
  • Copyright Information Physica-Verlag Heidelberg 2008
  • Publisher Name Physica-Verlag HD
  • eBook Packages Business and Economics
  • Print ISBN 978-3-7908-2023-2
  • Online ISBN 978-3-7908-2024-9
  • Series Print ISSN 1431-1933
  • Buy this book on publisher's site
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