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Spreading trust — the glue for B2B eCommerce

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Handbuch Industrielles Beschaffungsmanagement

Abstract

When Einstein was holding an exam a student noticed, that the questions were the same as the year before. Einstein answered:“ Yes, that’s right. But the answers are different this year”. The same seems to be true for the question about the future of eMarkets.

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Author information

Authors and Affiliations

  1. Shared Service Organization Europe, Henkel KGaA, Düsseldorf, Germany

    Dr.-Ing. Carlo Mackrodt (Vice President)

  2. Operations & Business Development, AG, USA

    Henrich Dahm (Magister Artium, Dipl.-Betriebswirt (BA), was Director / Director)

  3. Business Development, DCI AG, Starnberg, USA

    Henrich Dahm (Magister Artium, Dipl.-Betriebswirt (BA), was Director / Director)

Authors
  1. Dr.-Ing. Carlo Mackrodt
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  2. Henrich Dahm
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Editor information

Editors and Affiliations

  1. Institut für Unternehmensplanung (IUP), Gießen/Berlin, Licher Str. 62, 35394, Gießen, Deutschland

    Dietger Hahn

  2. Herbert-Quandt-Stiftungslehrstuhl für Betriebswirtschaftslehre, insbesondere Internationales Management, WHU Wissenschaftliche Hochschule für Unternehmensführung (Otto-Beisheim-Hochschule), Burgplatz 2, 56179, Vallendar, Deutschland

    Lutz Kaufmann

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© 2002 Springer Fachmedien Wiesbaden

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Mackrodt, C., Dahm, H. (2002). Spreading trust — the glue for B2B eCommerce. In: Hahn, D., Kaufmann, L. (eds) Handbuch Industrielles Beschaffungsmanagement. Gabler Verlag, Wiesbaden. https://doi.org/10.1007/978-3-663-01582-6_41

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  • DOI: https://doi.org/10.1007/978-3-663-01582-6_41

  • Publisher Name: Gabler Verlag, Wiesbaden

  • Print ISBN: 978-3-663-01583-3

  • Online ISBN: 978-3-663-01582-6

  • eBook Packages: Springer Book Archive

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