Possible Solutions

  • Udo Koppelmann
Chapter

Abstract

For a better understanding of the solutions offered in chapter 4.0 it may be useful to consider certain aspects of the problems first.

Keywords

Marketing Creatin 

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Copyright information

© Springer-Verlag Berlin Heidelberg 1998

Authors and Affiliations

  • Udo Koppelmann
    • 1
  1. 1.Seminar für Allg. Betriebswirtschaftslehre, Beschaffung und ProduktpolitikUniversity of CologneCologneGermany

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