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Procurement Marketing

A Strategic Concept

  • Book
  • © 1998

Overview

Authors:
  1. Udo Koppelmann

    1. Seminar für Allg. Betriebswirtschaftslehre, Beschaffung und Produktpolitik, University of Cologne, Cologne, Germany

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  • Easy translation of relevant theoretical findings into every-day business

  • The reader will be led towards the right combination of procurement tools for his business

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Table of contents (4 chapters)

  1. Front Matter

    Pages I-XI
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  2. Problems

    • Udo Koppelmann
    Pages 1-8

  3. The Vision

    • Udo Koppelmann
    Pages 9-23

  4. Possible Solutions

    • Udo Koppelmann
    Pages 24-31

  5. The Procurement Marketing Solution

    • Udo Koppelmann
    Pages 32-173

  6. Back Matter

    Pages 174-183
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Keywords

About this book

This book compiles the core aspects of procurement marketing in a way which allows an easier translation of relevant theoretical findings into every-day business. A decision orientated approach is presented which starts with a situation analysis and leads you through a heuristic structure to the right combination of procurement tools. We are convinced that the present book will prove to be a valuable tool for your every-day business.

Reviews

"Probably one of the best books on purchasing I have ever read...a text that talks about how purchasers' focus should rest on evaluating supplier performance levels and that they should be targeted...I have found few books in this field either as rewarding or as useful" Supply Management

Authors and Affiliations

  • Seminar für Allg. Betriebswirtschaftslehre, Beschaffung und Produktpolitik, University of Cologne, Cologne, Germany

    Udo Koppelmann

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