Abstract
As we have seen, the purpose of strategic planning is to construct or maintain success potentials. Accordingly, the development of strategies means the definition of possible success potentials and the evaluation of these in terms of their importance for success. Following our classification in section 1.3 above, we distinguish three types of success potential:
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existing or targeted competitive positions in specific markets
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existing or targeted competitive advantages in the market offer
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existing or targeted competitive advantages in resources
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© 2002 Springer-Verlag Berlin Heidelberg
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Grünig, R., Kühn, R. (2002). Assessment of strategies. In: Process-based Strategic Planning. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-662-09451-8_4
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DOI: https://doi.org/10.1007/978-3-662-09451-8_4
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-662-09453-2
Online ISBN: 978-3-662-09451-8
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