Overview
- Methods and tools of strategic planning are presented and illustrated
- Integrated approach to problem-solving
- Useful manual for managers of strategy management projects
- Includes supplementary material: sn.pub/extras
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Table of contents (20 chapters)
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Introduction
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The idea of strategic planning
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The process of strategic planning and the resulting documents
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Strategy project planning and strategic analysis
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Developing business strategies
Keywords
About this book
The new edition is improved and contains new material.
Authors and Affiliations
Bibliographic Information
Book Title: Process-based Strategic Planning
Authors: Rudolf Grünig, Richard Kühn
DOI: https://doi.org/10.1007/978-3-662-09451-8
Publisher: Springer Berlin, Heidelberg
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eBook Packages: Springer Book Archive
Copyright Information: Springer-Verlag Berlin Heidelberg 2002
eBook ISBN: 978-3-662-09451-8Published: 14 March 2013
Edition Number: 2
Number of Pages: XXII, 314
Number of Illustrations: 12 b/w illustrations
Topics: Management, Organization
Industry Sectors: Automotive, Biotechnology, Chemical Manufacturing, Consumer Packaged Goods, Engineering, Finance, Business & Banking, Pharma