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Determinants of willingness to pay when purchasing sustainable products: a study from the shoe industry

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Managing Innovation in a Global and Digital World

Abstract

The manufacturing and disposal of shoes is a widely underestimated environmental problem. A regular shoe consists of up to thirty parts of different materials, such as leather, synthetics, rubber and textile, which are inseparably stitched or glued together and treated most often with hazardous chemicals to achieve the desired physical quali-ties. More and more companies start to produce and sell eco-friendly shoes. In this paper consumer behaviour in the field of eco-friendly shoes is analyzed. The results of the study demonstrate that there is a direct impact of Social Responsibility, Perceived Per-sonal Relevance, Lack of Trust and Lack of Product Benefit on the Willingness to Pay as well as a moderating effect of Product Information Demand.

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Author information

Authors and Affiliations

  1. Marketing and Innovation Management, Salzburg University of Applied Sciences, Puch bei Hallein, Austria

    Dominik Walcher

  2. Institute of Entrepreneurship, Technische Universität Hamburg, Hamburg, Germany

    Christoph Ihl

Authors
  1. Dominik Walcher
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  2. Christoph Ihl
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Correspondence to Dominik Walcher .

Editor information

Editors and Affiliations

  1. Institute for Technology and Innovation Management, Hamburg University of Technology, Hamburg, Hamburg, Germany

    Rajnish Tiwari

  2. Institute for Technology and Innovation Management, Hamburg University of Technology, Hamburg, Germany

    Stephan Buse

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Walcher, D., Ihl, C. (2020). Determinants of willingness to pay when purchasing sustainable products: a study from the shoe industry. In: Tiwari, R., Buse, S. (eds) Managing Innovation in a Global and Digital World. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-27241-8_18

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